A management consultant at TVMG Consulting, Inc., Timothy Valihora is an experienced database programmer as well as an IBM Information Service Expert. As a database specialist, Timothy Valihora is familiar with the business benefits of using business intelligence software, such as IBM’s Information Analyzer.
Business Intelligence (BI) is a collection of software and applications that analyzes a company’s data and delivers reports that assist in the decision-making process. With roots going back to the 1990s, the first reports focused on historical data. Today, BI can assist companies with forecasting, data management, predictive modeling, analytical processing, and optimization.
One of BI’s most obvious benefits is the ability to use historical data to predict future trends areas such as customer demographics or marketplace environments. Combined with forecasting, predictive modeling can help a company visualize which future options might work best. Storing all the BI data in a central location give a variety of departments access to this information, which is an advantage in large corporations with many different divisions who are tied together by one overarching strategy or vision.
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